COLLIN
HUMMEL
Brand Experience // Brand Design // Creative Direction
Nike + 3M
Nike looked to 3M for material solutions for its Holiday 2020 line of sneakers. To help drive awareness of this exciting Nike + 3M partnership, we leveraged our partnerships and created a robust influencer program.
Promotion and Influencer Program
Year
2020
By designing a custom wooden box, complete with messaging about how 3M Science – specifically 3M™ Scotchlite™ Reflective Material and 3M™ Thinsulate™ Insulation – was used to create unique fashion, we could engage our influencers and, ultimately, their channel audiences, through the power of the cultural frenzy around sneakers.
The custom-designed box I created had this inscription:
2 Global Brands, Innovating Together
This co-branding collaboration, fueled by design and innovation, has created a spectacular creative collision that elevates consumer products to new heights. Using 3M™ Thinsulate and 3M™ Scotchlite, Nike is launching its 2020 Holiday Collection with a showcase on bringing innovation and inspiration to athletes and sneaker enthusiasts around the globe.
