COLLIN

HUMMEL

Brand Experience  //  Brand Design  //  Creative Direction

Nike + 3M

Nike looked to 3M for material solutions for its Holiday 2020 line of sneakers. To help drive awareness of this exciting Nike + 3M partnership, we leveraged our partnerships and created a robust influencer program.

Promotion and Influencer Program

Year

2020

By designing a custom wooden box, complete with messaging about how 3M Science – specifically 3M™ Scotchlite™ Reflective Material and 3M™ Thinsulate™ Insulation –  was used to create unique fashion, we could engage our influencers and, ultimately, their channel audiences, through the power of the cultural frenzy around sneakers.

The custom-designed box I created had this inscription:

2 Global Brands, Innovating Together

 

This co-branding collaboration, fueled by design and innovation, has created a spectacular creative collision that elevates consumer products to new heights. Using 3M™ Thinsulate and 3M™ Scotchlite, Nike is launching its 2020 Holiday Collection with a showcase on bringing innovation and inspiration to athletes and sneaker enthusiasts around the globe.

WANT MORE?