COLLIN
HUMMEL
Brand Experience // Brand Design // Creative Direction
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![](https://static.wixstatic.com/media/2c2f41_ff9a8ba2c5d5444c98087fe86b23ce13~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2c2f41_ff9a8ba2c5d5444c98087fe86b23ce13~mv2.jpg)
Nike + 3M
Nike looked to 3M for material solutions for its Holiday 2020 line of sneakers. To help drive awareness of this exciting Nike + 3M partnership, we leveraged our partnerships and created a robust influencer program.
Promotion and Influencer Program
Year
2020
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By designing a custom wooden box, complete with messaging about how 3M Science – specifically 3M™ Scotchlite™ Reflective Material and 3M™ Thinsulate™ Insulation – was used to create unique fashion, we could engage our influencers and, ultimately, their channel audiences, through the power of the cultural frenzy around sneakers.
The custom-designed box I created had this inscription:
2 Global Brands, Innovating Together
This co-branding collaboration, fueled by design and innovation, has created a spectacular creative collision that elevates consumer products to new heights. Using 3M™ Thinsulate and 3M™ Scotchlite, Nike is launching its 2020 Holiday Collection with a showcase on bringing innovation and inspiration to athletes and sneaker enthusiasts around the globe.
![](https://static.wixstatic.com/media/2c2f41_33c3c4f50d344d228ded98ab9752a90bf000.jpg/v1/fill/w_42,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/2c2f41_33c3c4f50d344d228ded98ab9752a90bf000.jpg)