As the Official Science Partner of the Minnesota Vikings, 3M helps to improve the fan experience. To celebrate Randy Moss' introduction into the Vikings Ring of Honor, I designed a "Purple Glow" night, handing 70,000 pieces of purple film to cover fans' phones. At introductions and halftime, fans light the stadium purple.
Alongside the "Purple Glow" activation, I designed a "Be Safe. Be Loud." activation where custom earplugs were given to fans as they entered the stadium. We could then teach the benefits of hearing protection in a relevant way.
Below, you'll see video content I created for 3M's television spot which ran during Vikings' games.