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COLLIN
HUMMEL
Brand Experience // Brand Design // Creative Direction
![](https://static.wixstatic.com/media/2c2f41_98ae6b0acee74e11a014690a07eba6bb~mv2.jpg/v1/fill/w_147,h_128,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2c2f41_98ae6b0acee74e11a014690a07eba6bb~mv2.jpg)
![](https://static.wixstatic.com/media/2c2f41_ac23d9e560b44c97965f7ce4c33929e8~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2c2f41_ac23d9e560b44c97965f7ce4c33929e8~mv2.jpg)
![](https://static.wixstatic.com/media/2c2f41_cd619c1d01c44ff7a5a18d4ac5fc65dc~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2c2f41_cd619c1d01c44ff7a5a18d4ac5fc65dc~mv2.jpg)
MN VIKINGS
As the Official Science Partner of the Minnesota Vikings, 3M helps to improve the fan experience. To celebrate Randy Moss' introduction into the Vikings Ring of Honor, I designed a "Purple Glow" night, handing 70,000 pieces of purple film to cover fans' phones. At introductions and halftime, fans light the stadium purple.
Year
2018/2019
![](https://static.wixstatic.com/media/2c2f41_5a2713ee23034abe89a55168051c360b~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2c2f41_5a2713ee23034abe89a55168051c360b~mv2.jpg)
Alongside the "Purple Glow" activation, I designed a "Be Safe. Be Loud." activation where custom earplugs were given to fans as they entered the stadium. We could then teach the benefits of hearing protection in a relevant way.
Below, you'll see video content I created for 3M's television spot which ran during Vikings' games.
FAN EXPERIENCE
![](https://static.wixstatic.com/media/2c2f41_81dab2444a3d48859c3593954922da4bf000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/2c2f41_81dab2444a3d48859c3593954922da4bf000.jpg)
![](https://static.wixstatic.com/media/2c2f41_001f42d10d2d45919c8adf15af095ae9f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/2c2f41_001f42d10d2d45919c8adf15af095ae9f000.jpg)
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