COLLIN

HUMMEL

Brand Experience  //  Brand Design  //  Creative Direction

MN VIKINGS

As the Official Science Partner of the Minnesota Vikings, 3M helps to improve the fan experience. To celebrate Randy Moss' introduction into the Vikings Ring of Honor, I designed a "Purple Glow" night, handing 70,000 pieces of purple film to cover fans' phones. At introductions and halftime, fans light the stadium purple.

Year

2018/2019

Alongside the "Purple Glow" activation, I designed a "Be Safe. Be Loud." activation where custom earplugs were given to fans as they entered the stadium. We could then teach the benefits of hearing protection in a relevant way.

Below, you'll see video content I created for 3M's television spot which ran during Vikings' games. 

FAN EXPERIENCE

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