COLLIN

HUMMEL

Brand Experience  //  Brand Design  //  Creative Direction

Around the suite, we highlighted in real-time the 3M Science around our guests. From the flooring to the adhesives found around the space, our VIPs were no-more than 3' away from 3M Science at all times.

FINAL FOUR

We took over and completely reimagined what a sterile hotel suite could look like AND how it could host VIP guests for the 2018 Final Four in Minneapolis. The creation of a  Hoops Lab, complete with branding and messaging, as well as guest appearances by celebrities, special drink concoctions, and fun basketball-themed games garnered us a 4.9/5 on surveys taken for the weekend experience. 

Year

2018

With the help of 3M Films, I designed a basketball floor - complete with wood grain details - to act as out focal point; keep in mind that we were covering a carpeted floor with a graphic that mimicked a wood floor. From there, we choose gymnasium benches as tables and used lockers as shelves to showcase 3M solutions.

For our special guest appearance by Minnesota's-own Tyus Jones, we created mini basketballs for Tyus to sign for our VIPs.  Each VIP welcome kit came replete with custom lanyard, badging, itinerary, and FAQs about 3M.

CUSTOMER EXPERIENCE

WANT MORE?