Brand Experience  //  Brand Design  //  Creative Direction

Around the suite, we highlighted in real-time the 3M Science around our guests. From the flooring to the adhesives found around the space, our VIPs were no-more than 3' away from 3M Science at all times.


We took over and completely reimagined what a sterile hotel suite could look like AND how it could host VIP guests for the 2018 Final Four in Minneapolis. The creation of a  Hoops Lab, complete with branding and messaging, as well as guest appearances by celebrities, special drink concoctions, and fun basketball-themed games garnered us a 4.9/5 on surveys taken for the weekend experience. 



With the help of 3M Films, I designed a basketball floor - complete with wood grain details - to act as out focal point; keep in mind that we were covering a carpeted floor with a graphic that mimicked a wood floor. From there, we choose gymnasium benches as tables and used lockers as shelves to showcase 3M solutions.

For our special guest appearance by Minnesota's-own Tyus Jones, we created mini basketballs for Tyus to sign for our VIPs.  Each VIP welcome kit came replete with custom lanyard, badging, itinerary, and FAQs about 3M.